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BGaming’s product chief tied the release directly to prior results. Julia Alekseeva, CPO at BGaming, said duel slots have proven to be a hit in the past, with titles like Clash of Gods Power Duel driving strong engagement, so the studio decided to take this further with Johnny vs Chicken. She added that the studio took two of its most recognizable characters and brought them together in what she called the ultimate BGaming IP showdown.
That language, an “IP showdown” between established characters, points to where the strategy could go next. If a duel format plus familiar faces reliably lifts engagement, BGaming has a repeatable template for future crossovers drawn entirely from its own library. Johnny vs Chicken reads less like a finished idea. It reads more like a first test of a shared-universe approach to slot IP.
The post BGaming Pits Two Signature Characters Against Each Other in Johnny vs Chicken appeared first on Vegas Slots Online News.
How to play Cashomatic
Entering iGaming from the outside was nerve-racking, but it has actually turned out to be my biggest advantage. I have no preconceived ideas about how things should be done, and I’m not playing anybody else’s rulebook.
I believe that the industry needs more outside voices. People who come in and look at problems from a different perspective, and who are not constantly worrying about past mistakes.
Technology, especially AI, is impacting all industries, and the more we can learn from one another, the better.
About Cashomatic
“Our investment is going into regulated markets, and yes over time we will likely consider pulling out of certain markets. I think Playtech has done a very good job, [regulated revenues] are more than 85%.”
Meanwhile its B2C revenue, which took a significant hit last year as it offloaded the majority of its B2C operations, including Snaitech and Happy Bet, declined 22% to €32 million.
This segment is predominantly made up of Sun Bingo in the UK, a white label brand which Playtech said it was reviewing in March, due to the impact of the UK Remote Gaming Duty hike earlier this year.