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Large society lotteries also experienced growth with ticket sales up 5.7% (£1.2 billion), prizes up 6.1% (£335.6 million) and contributions up 2.8% (£498.5 million).
The Commission’s annual Gambling Survey for Great Britain (GSGB), released on Thursday, indicated stable gambling participation patterns among 5,277 adults surveyed between January and May 2026.
Around 49% of the adults surveyed said they had gambled within the past four weeks, a figure consistent with previous years.
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Malta’s gambling regulator has launched a new artificial intelligence (AI) gaming charter after finding that governance is struggling to keep pace as the technology becomes more widely used across the sector.
The Malta Gaming Authority (MGA), working alongside the Malta Digital Innovation Authority (MDIA), drafted the voluntary charter following extensive surveys and interviews with industry licensees.
That study found that AI adoption across the gambling industry remained uneven. It highlighted customer support, data analytics, fraud detection, and responsible gaming as areas where the technology was already being heavily used.
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Stella David, Entain’s CEO, called for the government to move ahead with the ban immediately, arguing clubs were already aware of the planned changes.
“Premier League clubs that have struck new deals with unlicensed gambling operators knew the risks,” she said. “The government made clear in February that it would bring in a ban and it should do so immediately: even if that means clubs ordering new kit mid-season.
“Inconvenience is not an excuse for inaction.”