Enchanted Meadow

About Enchanted Meadow

Earlier this year, Entain reported it would be cutting 500 roles globally across operations and its central functions, it insisted it was not a reaction to the earlier increase in RGD, but rather part of new CFO Michael Snape’s restructuring and cost cutting exercise.

Entain said at the time: “As part of our ongoing focus on enhancing Entain’s operational efficiency and agility, we have begun implementing organisational changes which will regrettably impact a number of roles across the group over the months ahead.”  

Entain cut down its Ladbrokes retail estate in Ireland by over a third in April, amid reports it had withdrawn from discussions to sell its entire Ladbrokes retail estate in the market.

How to play Enchanted Meadow

The company’s offering in the south does not differ markedly from elsewhere in the country, though – the base offering remains the same: “We always have slots, we always have table games like roulette and blackjack, and we always have at least one restaurant, sometimes two.”

Casinos in Holland are not limited to a maximum or set number of slots, either – but Petra says the operator is careful not to overwhelm players with too much choice.

Variations in the estate seem to largely be down to the size of the property rather than assumptions about customers. In some of the larger casinos, players can enjoy Interblock’s brilliant Stadium setup, where slots and table games combine with a live presenter for an energetic, effervescent casino floor.

What is Enchanted Meadow?

The model is also evolving beyond gaming. RWS’ S$6.8 billion RWS 2.0 transformation is expanding its mix of attractions, hospitality, retail and lifestyle offerings, with the aim to “broaden the appeal of the destination and encourage repeat visitation”.

Ultimately, the operator says, the long-term success of an IR depends on “a broader mix of hospitality, entertainment, lifestyle and attraction offerings” rather than gaming alone.

Genting Singapore believes the key for Japan is not to replicate another market entirely, but to create a framework suited to its own circumstances. “Every integrated resort market is different,” the spokesperson says, adding that policymakers need to “maximise the economic benefits of IRs while minimising their potential social costs.”