Gun Slinger

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Malta’s gambling regulator has launched a new artificial intelligence (AI) gaming charter after finding that governance is struggling to keep pace as the technology becomes more widely used across the sector.

The Malta Gaming Authority (MGA), working alongside the Malta Digital Innovation Authority (MDIA), drafted the voluntary charter following extensive surveys and interviews with industry licensees.

That study found that AI adoption across the gambling industry remained uneven. It highlighted customer support, data analytics, fraud detection, and responsible gaming as areas where the technology was already being heavily used.

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Data Protection Commissioner Maria Christofidou said her office had reevaluated a 2022 legal opinion and now recognised a potential legal basis for more granular access to banking information.

Various MPs voiced concerns about the risk of privacy violations in accessing this data, and the potential social stigma around the information being shared.

Christofidou also floated the idea of issuing GMI recipients with a special card for in-person verification at gambling venues, but several MPs warned this could stigmatise welfare recipients.

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Speaking during the follow-up analyst call, Playtech CEO Mor Weizer said regulated revenue would continue to grow, although the company would “continue to support those markets that we believe over time will become regulated”.

“Unregulated is not illegal,” he asserted. “We will continue to support those markets that we believe over time will become regulated.

“Our investment is going into regulated markets, and yes over time we will likely consider pulling out of certain markets. I think Playtech has done a very good job, [regulated revenues] are more than 85%.”